ALEXANDRIA, Va., July 29, 2002 -

Ability to enhance trading relationships continues to draw members to WWRE

The WorldWide Retail Exchange (WWRE), the premier business-to-business exchange for retailers, manufacturers and suppliers, has announced that Campbell Soup Company (NYSE:CPB), has joined the Exchange as its 62nd member and first CPG food manufacturer.

Campbell joins the WWRE in support of its customer-centric supply chain strategy, recently unveiled as part of the company’s Transformation Plan. Importantly, the Exchange will provide Campbell with immediate access to 58 global retail companies and a suite of business solution tools for customer collaboration. Campbell has immediate plans to engage in the WWRE’s WorldWide Item Management solution, which consists of a global catalog and item synchronization service, and its eProcurement suite.

“We welcome Campbell to the Exchange and look forward to collaborating with Campbell on the WWRE platform,” said Gerald Storch, vice chairman of Target Corporation.

“Campbell's decision to join the WWRE proves their commitment to customer service,” said Howard Befort, senior vice president, supply chain, Safeway. “We look forward to engaging Campbell in the various supply chain solutions offered on the WWRE's platform. We also want to welcome the company to participate on the Food Vertical Board, our member-led group responsible for capturing food industry requirements for WWRE solutions and service development."

"We are excited to welcome Campbell to the WWRE and look forward to the opportunity to partner with Campbell on improving our joint technology and business processes," said Larry Hansen, group vice president at Albertson’s.

“Campbell is committed to achieving the highest degree of accuracy and efficiency in working with our customers. The WWRE is a component of our information and customer management strategy, and will provide us with a means to rapidly achieve these goals with more of our trading partners,” said Larry McWilliams, Senior Vice President and Chief Customer Officer at Campbell Soup Company.

“Campbell strongly supports the use of information standards in the deployment of both public and private technology , and membership in the WWRE affords Campbell an opportunity to work with some of its key trading partners on the development and adoption of global industry standards,” said Doreen Wright, SVP and CIO at Campbell.

"We are very happy to welcome Campbell to the Exchange and look forward to drawing on their industry knowledge to further develop the WWRE as a global, neutral platform for retailers and manufacturers," said Colin Dyer, CEO of the WWRE. "They're focused on two key areas: improving their supply chain and working closer with their customers. The WWRE will help them meet these needs, as well as bring them closer to our common strategic partners, i2 and IBM."

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverages, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include “Campbell's” soups worldwide, “Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican sauces, “Prego” Italian sauces, “Franco-American” canned pastas and gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott's” biscuits in Australia and “Godiva” chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Blå Band” and “McDonnells” brands. The company is ably supported by approximately 24,000 employees worldwide. For more information on the company, visit Campbell's website on the Internet at www.campbellsoup.com.

About the WWRE
The WWRE is the premier Internet-based business-to-business exchange for retailers and suppliers. Designed to facilitate and simplify trading between retailers, suppliers, partners and distributors, the WWRE currently consists of 62 members from Africa, Asia, Europe, North America and South America with combined sales of approximately U.S. $900 billion. To date, the WWRE has saved its members over $495 million through the use of online negotiations, its first product offering. For more information, visit the website at www.wwre.org or www.worldwideretailexchange.org.

For more information:

Cynthia Rogers
Edelman Worldwide
312/233-1390
laura.battle@edelman.com

John W. Faulkner
Campbell Soup Company
856/342-3738
John_W_Faulkner@campbellsoup.com