ALEXANDRIA, Va. (April 29, 2002) - The WorldWide Retail Exchange (WWRE), the premier business-to-business exchange for retailers, manufacturers and suppliers, today announced the findings from the largest CPFR® global launch ever conducted by a public exchange, signifying the next advancement of CPFR® savings in the global e-marketplace.

The launch, involving 480 SKUs in general merchandise, food, drug, electronics and apparel in twelve trading partnerships, impacted 45 distribution centers over three continents. The WWRE launch results clearly indicated that retailers and suppliers are able to re-align supply-chain processes and reach significant operational and financial goals by using the WWRE® Collaborative Planner.

The WWRE® Collaborative Planner enables members and their trading partners to work in real-time and jointly manage sales, order and promotional forecasts and processes, in a manner that brings significant benefits and improvements to both sides.

"The WWRE® Collaborative Planner was one of the key reasons we joined the Exchange," said Bob Wigmore, vice president of supply chain logistics at Wyeth Consumer Healthcare. "It will enable us to work at large scale with a broad spectrum of our retail trading partners."

"Implementing WWRE® Collaborative Planner has been a huge learning experience, resulting in improved trading partner relationships and streamlined processes," said Jeffrey A. Rein, executive vice president of marketing for Walgreen Co. "We were able to improve communication and visibility with our trading partners. And by sharing our forecasting data and joint business processes, we have realized savings that can be distributed across the supply chain."

The following are notable results from the WWRE® Collaborative Planner launch:
(The percentages quoted below represent the mid-point of the participant reported range of results.)

Forecast Accuracy Increased 25 Percent:
By collaborating on sales, order and promotional forecasts, participants using WWRE® Collaborative Planner developed a mutually agreed upon forecast based on the best data available to both parties. These improved joint forecasts are the basis for other supply chain efficiencies such as service level improvements, inventory reductions and increased sales.

Excess Inventory Reduced 32 Percent:
Trading partners identified forecast accuracy and business process improvements as drivers of inventory reduction. Visibility and confidence in the collaborative forecast enabled the trading partners to more closely match replenishment plans to consumer demand, reducing costly safety stock. Management by exception ensures continuous alignment of supply chains between trading partners.

Lead Time Reduced 25 Percent:
Trading partners worked together to jointly establish business goals. Existing business processes were then examined to determine methods to meet these goals. By jointly developing a more efficient process, and better aligning supply chains, participants reduced delivery time.

In-stock Levels Improved 10 Percent:
Avoiding empty shelves, especially during promotions, resulted in increased sales levels as well as long-term gains such as increased customer satisfaction and loyalty. Shared plans, improved demand visibility and more reliable forecasts improve product availability at the shelf.

"The ultimate goal of any retail company is to find ways to be more competitive, with their customers very much in mind. We are making that easier by offering cost and time saving solutions through the WWRE® Collaborative Planner," said Dawn Andre, director of supply chain collaboration for the WWRE. She added, "Retail and manufacturing executives cannot ignore CPFR® as a significant method of improving supply chain efficiencies and adding to their organization's bottom line. Our solution delivers this in several key ways; providing the ability to better coordinate promotional planning, sales and order forecasting." One member noted that, "CPFR® allows the buyer to think strategically about market trends and promotional value, rather than concentrating on what is supposed to be on the truck."

About Wyeth Consumer Healthcare
Wyeth Consumer Healthcare, a division of Wyeth, is one of the world's leaders in the development, manufacture and marketing of non-prescription medicines, vitamins and nutritional products including such established brands as Advil®, Centrum®, Chap Stick®, Dimetapp® and Robitussin®.

About Wyeth
Wyeth (NYSE:WYE) is one of the world's largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing, and marketing of pharmaceuticals, vaccines, biotechnology products and non-prescription medicines that improve the quality of life for people worldwide. The Company's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.

About Walgreen Co.
Walgreen Co. is the nation's largest drugstore chain with fiscal 2001 sales of $24.6 billion. The company operates 3,706 stores in 43 states and Puerto Rico, in addition to Walgreens Health Initiatives, which provides pharmacy benefits management, mail service prescriptions and other clinical services.

About the WWRE®
The WWRE® is the premier Internet-based business-to-business exchange in the retail e-marketplace. The Exchange was created with the fundamental purpose of reducing costs and improving efficiencies throughout the supply chain, employing product and service solutions typical of a global procurement and supply operation. Designed to facilitate and simplify trading between retailers, suppliers, partners and distributors, the WWRE® currently consists of 61 members from Africa, Asia, Europe, North America and South America with combined sales of approximately U.S. $855 billion. To date, the WWRE® has saved its members over $400 million through the use of online negotiations, its first product offering. For more information, visit the website at www.wwre.org or www.worldwideretailexchange.org.

*A registered trademark of the Voluntary Interindustry Commerce Standards Association

For more information:

Laura Battle
Edelman Worldwide
312/233-1374
laura.battle@edelman.com

Cynthia Rogers
Edelman Worldwide
312-233-1390
cynthia.rogers@edelman.com